Samsung’s Bold New Move at CES 2026

As we approach CES 2026, Samsung is undoubtedly positioning itself as a dominant player in the tech landscape. The company, known for its extensive product lineup ranging from smartphones to smart home devices, is set to shake things up with its presentation schedule. Instead of the traditional midday slot on Monday, Samsung will kick off the event on Sunday night, a strategic shift that could set the tone for the entire show.

Anticipation Builds for the Presentation

Samsung has been teasing its upcoming presentation, and I can’t help but feel a sense of excitement. One of the highlights we are all hoping to see is an update on the Ballie robot, a much-anticipated gadget that unfortunately missed its promised release date last year. This raises questions about the company’s development timelines and the challenges they face in bringing innovative products to market.

How to Watch Samsung’s “The First Look” Presentation

The event is scheduled to stream live from the Wynn Hotel in Las Vegas on Sunday, January 4 at 10 PM ET. Here’s how you can tune in:

• Samsung Newsroom
• Samsung Electronics’ official YouTube channel
• Samsung TV Plus

Stay tuned, as we will embed the stream here once it becomes available.

What to Expect from Samsung at CES 2026

Keynote speaker TM Roh, the CEO of Samsung’s Device eXperience (DX) Division, is expected to outline the company’s strategic vision for the coming year. Here are some key points to consider:

• Focus on “new AI-driven customer experiences,” indicating a strong emphasis on artificial intelligence in their products.
• Insights from SW Yong, President and Head of Visual Display Business, and Cheolgi Kim, Executive Vice President and Head of Digital Appliances Business, on their respective business directions.
• A daily drip of announcements leading up to CES, reminiscent of an “Advent calendar,” keeping the audience engaged and informed.

So far, we know that Samsung will be unveiling:

• A line of micro RGB TVs, with screen sizes confirmed between 55 to 115 inches.
• A full range of appliances equipped with Bespoke AI technology.
• New speakers, the Music Studio 5 and 7.
• The latest Freestyle+ portable projector.

Additionally, Samsung recently revealed a series of new gaming monitors, with the standout being the Odyssey gaming monitor, which features a remarkable 32-inch 6K screen and glasses-free 3D technology. It’s exciting to think about what else they might showcase at CES, including the 27-inch Odyssey G6 and the Odyssey G8 models.

As we draw closer to January 4, I anticipate that Samsung will continue to elaborate on its plans and unveil further details that will undoubtedly capture the interest of tech enthusiasts worldwide.

For more details, I encourage you to read the original news article here.