“To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club’s reach and profile,” the club’s owners said in a statement.
“Snoop’s colossal global fanbase and audience will certainly help us do that, and he has made clear to us throughout this process just how excited he is at the prospect of joining the club.
“Snoop has openly shared his love of football and his desire to be involved in the game and we expect his involvement to support us putting as competitive a team as possible out on the field.”
While Snoop Dogg’s involvement in the launch of the club’s kit appeared to come out of the blue, Swansea hinted that he would have a bigger role to play in their future.
Swansea say Snoop Dogg has “always had a deep love of sport”.
They added that a mural of the hip-hop artist has been unveiled in the Swansea.com Stadium’s West Stand “to mark taking his place as part of our club ownership”.
Though they are based in America, Cravatt and Cohen have visited Swansea’s pre-season training camp in Spain this week, with the club posting pictures on social media of the duo alongside players and staff.