Hasselblad has launched the followup to its first 100MP medium-format camera with a new model that improves on it in almost every way. The X2D II 100C promises better image quality, a brighter display, 10-stop stabilization and updated hybrid autofocus. As with any Hasselblad product, it’s expensive — but less so than the previous model.
The original X2D 100C took beautiful photos but lacked even basic technology like continuous autofocus. That’s no longer the case. The X2D II 100C is the first Hasselblad camera with AF-C phase-detect AF backed by AI algorithms and LiDAR assistance, finally allowing burst shooting for movings subjects (albeit at a low 3 fps). With those changes, the new model “fast and accurate results” with focus, especially, in low light, which would be a big improvement over the previous model.
At the same time, Hasselblad is pushing the image quality envelope further. The X2D II 100C is the first medium-format camera to support true end-end-end HDR, which reduces overexposure, enhances highlight retention and improves tonal depth for more natural looking images. Those can then be viewed directly on the display as HDR HEIF or Ultra HDR JPEG images. The updated 100MP BSI sensor also delivers 16-bit RAW images and up to 15.3 stops of dynamic range, among the highest of any camera available.
Another key change is the updated 5-axis in-body stabilization system. It now delivers up to 10 stops, more than any other camera (Fujifilm’s GFX100 II offers 8 stops and some Canon models go up to 8.5 stops) — perfect for a high-resolution camera where sharpness is critical. With the new system, Hasselblad claims you can capture “hand-held long exposures lasting several seconds without a tripod” for extra creative possibilities.
The X2D II 100C weighs 7.5 percent less than the X2D 100C at around 730 grams without a lens — not bad at all for a medium format camera. The grip has also been updated with a textured surface to “enhance comfort and control,” the company wrote.
Other updates include a new 3.6-inch touch display with 1,400 nits of peak brightness that tilts 90 degrees upward and 43 degrees downward to make high and low angle shooting easier. Hasselblad also included a 5D joystick to change focus or operate the menus, addressing a big user complaint about the X2D 100C. It comes with 1TB of built-in storage as before — something almost no other mirrorless camera offers — along with a CFexpress Type B slot (as before, there’s no support for video). Finally, Hasselblad introduced a new app, Phocus Mobile 2, that allows users to remotely control the camera, transfer shots and even edit them.
As for the price, it’s less shocking than you may expect. The Hasselblad X2D II 100C is now on sale for $7,399, $800 less than the X2D 100C at launch and (perhaps strategically) $100 less than rival Fujifilm’s GFX100 II was at launch.
Hasselblad also introduced a new zoom lens, the XCD 2.8-4 35-100E (28-76mm full-frame equivalent). It promises “top-tier” optical performance and the fastest stepping motor in its XCD lens lineup, along with control rings for shutter speed, aperture and more. Like all Hasselblad lenses, it incorporates a leaf shutter that allows for up to 1/4000th flash sync speeds for easier use of fill light in bright conditions. The XCD 2.8-4 35-100E is now available for $4,599.
Finally, the company introduced the $469 Hasselblad-branded Vandra 20-liter backpack that will help you flaunt the brand name even if the camera’s tucked away. It can hold an X2D II 100C body, two lenses and accessories. Finally, Hasselblad unveiled three new 86mm filters: a UV for $299, ND ($329) and circular polarizer (CPL) for $559. Ouch.