Apple usually announces its new hardware in the fall, and this year is likely no different. The event is reported to be on September 9, and Apple is expected to release its iPhone 17 lineup, along with updates for the Apple Watch and AirPods.
As always, there are many rumors circulating, including bigger screens and improved cameras for the iPhone 17 models and the introduction of an ultra-thin iPhone Air that could replace the Plus model. More broadly, Bloomberg’s Mark Gurman reports that this will be the first of three planned years of major iPhone redesigns, with a foldable iPhone coming in 2026.
iPhone 17, 17 Pro, and 17 Pro Max
The iPhone 17 is expected to get a significant makeover to align more closely with the Pro models. It could feature a slightly larger 6.3-inch screen, which is an increase of 0.2 inches compared to the iPhone 16, as well as a 120Hz display, a substantial upgrade from the current 60Hz. It’s also rumored to have a 24-megapixel front camera.
It could come in new colors: purple and green.
The Pro’s upgrades will be noticeable on the back of the phone, rumors suggest. Conceptual renderings show that the three rear cameras may be arranged in a rectangular bar that extends from one edge of the device to the other. The flash, light sensor, and microphone would be positioned far to the right side. Where the MagSafe charger is, the Apple logo is said to be centered for aesthetic reasons.
Notably, the iPhone 17 Pro may switch materials, potentially replacing the titanium band around the screen with aluminum. This could help Apple reduce costs as well as provide a lighter feel.
The iPhone 17 Pro Max is expected to see fewer upgrades, too, with the most significant change being a slightly thicker body, likely to accommodate a larger battery — which would be a huge win.
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According to leaker Instant Digital, the iPhone 17 is predicted to be priced around $800, and the Pro Max is expected to have a price tag of $1,250. New colors for the Pro models potentially include dark blue and copper.
The Pro model is expected to be priced around $1,050. However, a recent leak indicates that there will be fewer storage options compared to the 16 Pro. Users may lose the 128GB option and will only have three choices: 256GB, 512GB, or 1TB, down from the typical four options.
While the primary focus will be on the iPhones themselves, Apple may announce new phone cases as a bonus. Three weeks before the event, a leak showed “TechWoven” iPhone Pro 17 cases, featuring a higher quality woven material compared to the discontinued “FineWoven” line of fabric cases Apple released in 2023. The leak also shows that the cases may come with a crossbody strap.
iPhone Air
The most widely discussed rumor is that Apple might be introducing its slimmest phone ever, the iPhone Air, which may replace the iPhone Plus.
This rumored device is said to have a profile thickness of 5.5 mm, making it about 0.08 inches thinner than current iPhones. It’ll also feature a 6.6-inch screen.
This move appears to be Apple’s response to the trend of slimmer smartphones, following in the footsteps of other companies like Samsung and Huawei. The iPhone Air could potentially outshine the Samsung Galaxy S25 Edge, which measures 5.8 mm thick. Additionally, it may pave the way for Apple’s long-rumored foldable phone, predicted to launch in September 2026.
While the thin design is stylish, it would come with some compromises. Based on the renders we’ve seen, the Air is expected to have only one rear camera lens, unlike the Plus, which has two. There are also rumors that there may not be enough space for a speaker at the bottom, meaning the only audio source could be the front earpiece at the top.
Reports suggest the device will be priced at $950 and will be available in black, silver, and light gold.
Apple Watch Series 11, Ultra 3, and SE 3
After a two-year wait, there are various rumors surrounding the Apple Watch Ultra 3, suggesting it will undergo significant changes. These may include faster charging speeds, 5G support, and satellite connectivity. Additionally, it’s speculated that the watch will feature a larger display.
One of the most exciting potential upgrades for both the Ultra 3 and Series 11 is the incorporation of blood pressure monitoring capabilities. This feature would notify users if their blood pressure levels are too high or too low. Apple is also considering adding a sleep apnea feature. However, according to Bloomberg’s Gurman, the company may need to delay the release of these features for further tweaks.
Apple recently announced that a redesigned blood oxygen feature is rolling out to some Series 8, 10, and Ultra watches. This leads us to think the Ultra 3 may also get the capability, but the company didn’t mention if it would be available in watchOS 26 in its announcement.
The third generation of Apple Watch SE isn’t expected to receive major updates, aside from possibly a larger display. There continue to be reports of a plastic version being introduced, according to Gurman.
Rumored prices for the watches are: $250 for the Apple Watch SE 3, $400 for the Series 11, and $800 for the Ultra 3.
AirPods Pro 3
After the release of the AirPods Pro 2 in 2022, it’s about time for an upgrade, and Apple might just be ready to deliver. Rumors suggest that the AirPods Pro 3 will feature a sleeker design, touch-sensitive controls, smaller earbuds, and a slimmer case. Additionally, the H3 chip is expected to enhance active noise cancellation and adaptive audio.
This story has been updated to include additional rumors.
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