$120 Off Smartwatch for Amazon Prime Day

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.

Apple products are notorious for rarely going on sale, so it’s smart to pounce fast when you see a good deal online. In recent weeks, Apple has discounted the price of its AirPods Max Headphones and its best-selling iPad, and now, shoppers can score a deal on the popular Apple Watch as well thanks to an Amazon Prime Day deal.

Currently, there are more than a few Apple Watch models on sale at Amazon, which bring the price of bestselling watches such as the Series 9 down by up to $100 off. Keep reading to check out the best Apple deals to snag right now.

The Apple Watch Series 10 just came out last fall but it’s already discounted on Amazon. The current deal saves you a whopping $120(!) on the Apple smartwatch, which features an ECG app, electrical heart sensor, activity tracking for more than 20 sports, and a ton of wellness features too. The waterproof watch can be taken into the water for a swim without damage, and we like the always-on retina OLED display, which has improved brightness and clarity compared to previous models. Battery life is excellent with up to 36 hours in Low Power Mode.

The lowest price is on the 2023 Apple Watch SE discounted to $219 (regularly $299+). This deal gets you the 40mm Apple Watch SE with GPS and a ton of health and fitness tracking features.

An Amazon bestseller, the Apple Watch SE tracks your stats for everything from running and cycling to yoga and pilates, and has a built-in compass and real-time elevation readings. Sync the watch to your iPhone and take calls, read texts and listen to music, all from your wrist.

Want an upgrade? Select models of the Apple Watch Ultra 2 are also on sale during Prime Day. See full selections here.