Amazon Prime Day may dominate headlines this week. But in other news, a surplus of treasures with opportunities to save are scattered across the web, waiting to be discovered by savvy, worldly shoppers like you. Dozens of top retailers are rolling out rival deals that go up to bat with Amazon’s prices, with no membership required. Think of it as your passport to exclusive savings on elevated essentials: sleek carry-ons, tech that travels well, luxe skincare, packable fashion, and elevated home upgrades for your post-trip unwind.
Whether you’re prepping for your next adventure or refreshing your everyday, these anti-Prime Day sales deliver style and substance from top-rated brands we love, without much of a rush. Below, we’ve curated 35 of the most irresistible Prime Day–alternative deals for travel lovers and design-minded shoppers. Scroll through the full list or jump to your favorite category—we’ll be updating it all week long.
For even more Prime Day sales, head to Traveler‘s Amazon Storefront.
Jump to:
- Cozy Earth: An additional 35% off of already 30% off sitewide items with Traveler-exclusive code CNTRAVELER
- DSW: 25% off on (almost) all pairs of shoes with code PRIMEDEAL
- Ulta: Up to 40% off on top beauty and skincare products
- Walmart: Up to 65% off of best-selling tech essentials
- Dyson: Save up to $300 on select Dyson gear
- Lulu and Georgia: A sitewide sale of up to 30% off—plus, an additional 20% sale on select items
This article has been updated with new information since its original publish date. Deals and pricing updated as of 6:07 a.m.
Clothing and shoes
Aerie: In addition to clearance items marked up to 70% off, shop the brand’s new collection of $25 Boyfriend tees and tanks. Plus, enjoy up to 50% off all Aerie swimwear.
Asos: Asos is offering up to 70% off a wide selection of stylish sale items, from Adidas sneakers to oversized summer tees.
Cozy Earth: Use the Traveler-exclusive code CNTRAVELER to take an extra 35% off already discounted items (currently 30% off). Now through July 11, the sale includes ultra-soft bamboo sheets, cozy loungewear sets, men’s everyday pants, and more.
DSW: To save on chic shoe styles from sandals to sneakers, use code PRIMEDEAL to score on 25% off on (almost) everything when online shopping. With code SIZZLE, you can receive up to $60 off on select styles; free shipping on orders over $75 with FREESHIP.
Francesca’s: From casual midis to chiffon ruffled styles, enjoy up to 40% off sitewide during the Semi-Annual Sale. Don’t miss clearance items priced at $19.98 and under.
J.Crew: For stealth wealth on a budget, J.Crew’s sale section delivers. Use code EXTRA for an additional 60% off already discounted styles like swimwear or office-ready outfits, for a limited time.
Kohl’s: Now through July 10, save up to 50% on clothing, 30% on backpacks and lunch bags, and 50% off kitchen appliances. Check back daily for evolving featured deals.
Lulu’s: Use code JULY2025 to save 20% sitewide during Lulu’s Semi-Annual Sale—perfect for snagging a wedding guest dress or other seasonal staples. Browse Traveler-approved styles for inspiration.
Macy’s: Macy’s kicks off six days of epic summer savings today, with up to 60% off top-selling items—from tops and dresses to shoes and pants. Don’t miss their daily flash deals.
Neiman Marcus: For a limited time, take up to 60% off designer summer essentials during the men’s and women’s Designer Sale.
Net-a-Porter: Luxury labels like Loewe, The Row, and Khaite are up to 60% off during Net-a-Porter’s Summer Sale.
Old Navy: Act fast—during Old Navy’s Cyber Summer Sale, everything is 50% off through July 9.
Rothy’s: Top-selling summer styles are almost gone. During the Final Few Sale, save up to 50% on Rothy’s famously chic and comfortable shoes.
Saucony: Now through July 14, save up to 40% on a range of supportive and stylish athletic shoes.
Summersalt: Pool season is here—shop Summersalt’s Archive Sale for up to 70% off one-pieces, bikini tops, high-rise bottoms, and more.
Luggage and bags
Coach: Score up to 40% off select Coach items—yes, that includes some of the most stylish bags around. Run, don’t walk.
Lipault: Lipault’s seasonal sale offers up to 20% off on everything from toiletry bags and packing cubes to weekenders and carry-ons.
Monos: Through July 8, use code SUMMER to save 20% sitewide on Monos luggage, including bestsellers like the Carry-On Pro and Check-In Medium.
Samsonite: Samsonite’s Summer Savings event includes 40% off sitewide—perfect for upgrading your luggage game.
Beauty, skincare, and wellness
Dermstore: Save 20% on RevitaLash products with code LASH20 at checkout, and receive two free gifts on purchases over $200.
Lovehoney: Enjoy up to 70% off everything from lingerie to sex toys, plus get a free gift when you spend $79 or more.
https://www.cntraveler.com/story/amazon-prime-day-competitor-sales-07-08-2025